When we meet new people in the business environment, the question “what are you doing” comes up pretty often.
Listening to the answer makes you in most cases think of other stuff, because it is boring.
Too much nonsense about how great they are, or even an immediate sales conversation for 15 minutes.
True Leaders, no matter if you are an executive of an internal department or the Chief Sales Officer, have to have a compelling brief elevator pitch ready to launch at any given time.
Look at this video, where a guy promotes his business in 2 minutes and he really nails it.
No PowerPoint, no 15 minute “how great we are” or “we have offices in 27 cities”.
He could improve his public speaking skills a bit, but this is quite a good example of a (2 minute) sales pitch: