The ICF, International Coach Federation, just published our guest post where we highlight some lessons, coaches could learn from the success of the “Fifty Shades of Grey” book.
No, I’m not talking about the content of the book – that’s not the topic
Coaches can learn a lot from how this “overnight success story” happened and apply it to their own marketing approach.
http://icfheadquarters.blogspot.com/2012/09/fifty-shades-of-grey-marketing-lessons.htm
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