The books I read or finished reading in October 2014 are:
- The Escape the City Manifesto, by Escape The City
- Logbuch für Helden (Logbook for heroes, German book, not yet released in English), by Christian Galvez
- Influence – The Psychology of Persuasion, by Robert Cialdini
The audiobook of this month:
- Contagious, by Jonah Berger
Two first two books were gifts I received from attendees of my Leadership Development Seminar. One was from an attendee directly, the other from the husband of an attendee with whom I worked during a previous training.
“The Escape the City Manifesto”
is a documentation/guideline especially for people working at large corporates, often earning a lot but being terribly frustrated every single day. The authors of this book were in exactly this situation and they describe how tough it was for them to accept their frustration and realise, that the only way out was to leave that corporation and find a different job or start a company.
Well written, lots of food for thoughts for people in big companies.
“Logbuch für Helden”
It’s nicely written and focuses on taking actionable steps – from looking at yourself first to understanding your role and future. If anyone is not so sure, if what he or she is doing is the right thing, this book might help to clarify it a bit. And yes, women could read that book too.
“Influence – The Psychology of Persuasion”
It describes the 6 main drivers for both being influenced or have influence. The examples and stories shared are often surprising, sometimes consternating. Whenever you try to influence or to sell an idea/product, looking at the 6 drivers can make you more persuasive.
I realized when reading several scientific books, that even if the stories and the messages are clear, the question of ‘and how do I apply it to my life?’ is not so easy to answer. I am personally in the grateful situation that I can invest time into building the bridges into the real life, because it’s a part of my job when preparing new seminars or workshops, but most people don’t have that time.
describes a few principles of why some messages spread, and others don’t. Filled with several nice examples and stories, it makes you think of what could you apply for your business or even your personal life, to have more influence. Because the ultimate result of a contagious message is to have more influence. And when I speak of influence, I am talking about positive intentions.