The gap between IT and business functions is a real threat for IT departments and their businesses.
And due to the massive demand of mobile and customer oriented services IT departments either find a way to improve their collaboration – or they will foster the growth of more and more shadow IT systems.
Forrester analyst Manish Bahl published an alarming report.
He says 62% of Indian CMOs are going to increase their tech budget in 2014.
Their priorities are
1) addressing the rising expectations of customers
2) acquiring and retaining customers
This is nothing new – but the pace of rising customer expectations is on a new level.
To tackle this, CMOs rely on technology. And they either get it from their IT department, or they go and buy it on their own. Since they have to keep and acquire customers NOW! They can’t wait.
This puts emphasis on the need of IT departments (and IT leaders in particular) to focus on taking all necessary steps to improve the collaboration of IT and business. Otherwise they will be facing an avalanche of shadow IT systems in 1-2 years.
Yes, the CMOs might still need to buy solutions in the cloud, which IT would rather source differently but doesn’t have the capacity to do so. If IT is the partner for the CMO to choose at least the best possible solution and IT is aware of this new system, they are much better off than if they are not involved at all.
Word of mouth is one of the best “sales tools” ever – but it only works if you know how to avoid the obstacles and use it pro-actively instead of just waiting for new clients to call you. Continue reading →