Tag Archives: Marketing

Warning for CIOs in India – and around the globe…

The gap between IT and business functions is a real threat for IT departments and their businesses.

And due to the massive demand of mobile and customer oriented services IT departments either find a way to improve their collaboration – or they will foster the growth of more and more shadow IT systems.

Forrester analyst Manish Bahl published an alarming report.

He says 62% of Indian CMOs are going to increase their tech budget in 2014.

Their priorities are

1) addressing the rising expectations of customers

2) acquiring and retaining customers

This is nothing new – but the pace of rising customer expectations is on a new level.

To tackle this, CMOs rely on technology. And they either get it from their IT department, or they go and buy it on their own. Since they have to keep and acquire customers NOW! They can’t wait.

This puts emphasis on the need of IT departments (and IT leaders in particular) to focus on taking all necessary steps to improve the collaboration of IT and business. Otherwise they will be facing an avalanche of shadow IT systems in 1-2 years.

Yes, the CMOs might still need to buy solutions in the cloud, which IT would rather source differently but doesn’t have the capacity to do so. If IT is the partner for the CMO to choose at least the best possible solution and IT is aware of this new system, they are much better off than if they are not involved at all.

Read more in Manish’s blogpost…

How compelling is your elevator pitch?

When we meet new people in the business environment, the question “what are you doing” comes up pretty often.

Listening to the answer makes you in most cases think of other stuff, because it is boring.
Too much nonsense about how great they are, or even an immediate sales conversation for 15 minutes.

True Leaders, no matter if you are an executive of an internal department or the Chief Sales Officer, have to have a compelling brief elevator pitch ready to launch at any given time.

Look at this video, where a guy promotes his business in 2 minutes and he really nails it.

No PowerPoint, no 15 minute “how great we are” or “we have offices in 27 cities”.

He could improve his public speaking skills a bit, but this is quite a good example of a (2 minute) sales pitch:

Read our ICF global guestpost: Fifty Shades of Grey – Marketing Lessons for Coaches

The ICF, International Coach Federation, just published our guest post where we highlight some lessons, coaches could learn from the success of the “Fifty Shades of Grey” book.

No, I’m not talking about the content of the book – that’s not the topic ;)

Coaches can learn a lot from how this “overnight success story” happened and apply it to their own marketing approach.


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