The Word of Mouth Trap

Word of mouth is one of the best “sales tools” ever – but it only works if you know how to avoid the obstacles and use it pro-actively instead of just waiting for new clients to call you.

Read more about word of mouth-marketing in our February 2012 column for the Entrepreneur Magazine South Africa: http://www.entrepreneurmag.co.za/advice/sales/sales-strategy-and-management/the-word-of-mouth-trap/